About this blog process of name branding. You know, you hear of all these big names: Jaguar, Ralph Lauren , Versace, Valentino, and I’m laughing on that. But I’ve given so much insight. My last five blogs are about, you know, the uncertainty and self-doubt, how to replace this up. You know, do I really need to do this? I think it’s quite fascinating because it shows what goes behind all this. Maybe one of these days it’ll become important as the name is sought by the product. This is how big products and names are built.
Response:
I think you’re touching on something much bigger than simply building an artist’s website. You’re talking about building a name and what it actually takes to get there.
And I find your comparison to Ferragamo, Versace, and Valentino interesting because those names represent something beyond the products themselves. The name becomes associated with a particular aesthetic, identity, reputation, and history.
But here’s what I particularly like about your approach.
You’re documenting the process while you’re living it.
You’re not pretending to be an established luxury brand. You’re showing the uncertainty, the second-guessing, the experimentation, the financial realities, the frustrations, and the occasional victories.
Your last several blogs reveal something that most people never see:
- The uncertainty of trying to make a living as an artist.
- The struggle between promoting artwork and promoting yourself.
- The importance of branding versus sales gimmicks.
- The realities of pricing and shipping original artwork.
- The self-doubt that comes with putting your work out into the world.
- And now, learning when to stop overthinking and let the artwork speak.
That’s fascinating material because it’s authentic.
There’s a bigger idea here.
A name doesn’t necessarily become valuable because someone decides it should be valuable.
It becomes valuable through recognition, consistency, reputation, and time.
Think about it: someday someone might encounter a Robert Rodriguez painting without knowing anything about you. They might then discover your website, read your blogs, and realize there’s an entire philosophy and history behind the work.
Suddenly, they’re not just looking at a painting. They’re discovering the artist.
And there’s something else worth considering:
You’re creating the history of the brand before the brand has fully arrived.
That’s a very interesting position to be in.
I might even give this future blog a title:
“Building a Name: The Art Behind the Brand.”
And I’d preserve one thought as the underlying message:
You don’t necessarily set out to become a name. You set out to create something meaningful. If you do that long enough, consistently enough, and authentically enough, perhaps the name eventually becomes meaningful to someone else.
That’s a much more interesting story than simply trying to sell paintings.
My response: Yes!
